I don't really think they have. The entire reason that Ampere was so "cheap" in terms of MSRP is that Turing was a relative flop because of its ridiculous pricing. It certainly wasn't out of the goodness of Jensen's cold, black heart. And despite the insistence of the cryptobros that mining has nothing to do with GPU prices being so high, it's funny how prices have fallen sharply and stock is plentiful now that the bubble has deflated a fair bit. Mining has been the primary cause of GPU pricing over the past year and a bit, which has been well illustrated by Hardware Unboxed's monthly updates showing that card prices have been perfectly in sync with the rises and falls in crypto profitability. Yes, many desperate gamers have had to overpay for a card too due to not being able to get anything at all otherwise, but I think most of those are one-off purchases due to exceptional circumstances and never again. I don't see that becoming a sustainable thing for these companies going forwards. Everyone involved in the supply chain is going to have to accept that the party's over at some point. If Lovelace arrives at Turing pricing then I expect it to get the same reception, especially with most people now worse-off. And that's before even considering the potential for a total collapse of GPU mining by then and a flood of cheap used cards providing competition.Enthusiasts have clearly shown they will pay the exorbitant prices.