Both sound plausible. I like the monitor but UW support puts me off a bit as not all games work well with it. It's "cheap" compared with a lot of high end monitors but is still enough that you would want to be sure that it was right. I think I'll wait to see what other variations appear, I've got other things to buy first anyway like a GPU that can actually play games!Those market researches propably belong to those whose result is determined before hand to fit political religious agendas, personal obsessions/pet project of some boss etc.
Though use of non-standard subpixel layout with one subpixel kicked to own line makes me think there might be issue in making those quantum dot patches of "filter" (really converter) small enough.
Or maybe that less than optimal for PC use subpixel layout was also decided by those same deciding market research results.